Why do you think Digital Marketing is Booming? In order to understand the popularity of Digital Marketing, it’s important to know what it is. Digital Marketing also known as internet/online marketing, refers to marketing via the internet. There are different channels in which companies can promote their products or services. There are different channels of digital marketing such as Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing, Content Marketing, Email Marketing where you can promote your product or services. Using these online channels will help you attract more customers and gain business. Impact of Digital Marketing on Business Growth The use of digital marketing strategies had a direct impact on business growth. Nowadays, people prefer online business as compared to offline business. Lets’s look at the impact of digital marketing on business growth:- 1 ) High customer engagement 2) Online Brand promotion and Brand aware...